Listen to After the New Economy
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From Jay Allison
I confess, I'm a story guy. I resist the idea of listeners messing around with my time. My story goes this way, not that way. You want to make your own radio story, get a tape recorder. I'll help. That's my idea of interacting.
But the notion of interactive story has always been intriguing, made moreso by endlessly clickable possibilities of the Web. Intriguing, too, are the possibilities of text and photos firing along a guide track of audio. So, as long as we're here on the Web in its early multimedia days, let's play.
Ian David Aaronson has been thinking the same way. His subjects and sensibility have their roots in public radio, certainly. His work is not exactly radio, but sound drives it. His stories fit the mission. He is interested in accessibility and has managed to create a fine sheen to the image and audio, while still keeping it available to people with very basic connections.
There's a lot to talk about in here. Read what Ian has to say first. Then check out the work (you need to download the Flash plug in if you don't have it), and join the discussion.
From Ian Aronson
I first had the idea for multimedia documentaries in
1995 when I was working as News and Public Affairs
Producer at NPR member station WBFO in Buffalo, NY.
PRI had recently distributed "The First Year," an hour-
long radio documentary I produced following a group of
students through their first year of college. I had
all this great tape that didn't fit into a linear
documentary, but I still wanted to use it. I
figured if I could create a program that people could
navigate through in any way they wanted, I'd be able to
work in all my out-takes. Of course at the time I
didn't know anything about multimedia, so I put the
idea on hold.
After spending three years at WBFO, I left to attend
graduate school at Stanford, where I received a
Master's degree in Documentary Film and Video in 1997.
I edited my thesis documentary "Tell Them You're Fine,"
a which follows three recently diagnosed cancer
patients as they come to terms with their illness, on
an Avid and realized that the only difference between
digital post production and multimedia is the method of
delivery. A documentary film is edited digitally on a
computer and then put back into an analog format (a
video tape or reel of film) to reach its audience. I
thought, why not create something entirely digital that
could be delivered over the web? In 1997, however, the
newest and fastest modems were only 56K, so while my
idea was good in theory an online documentary was not
the most practical idea I could have come up with.
I went to work as an assistant editor on some PBS
documentaries, edited digital audio for some CD-ROMs,
and taught two multimedia courses at City College of
San Francisco. I still loved to work with audio and I
kept looking for a way to make something substantive
and interactive. Audio files
take up lots of memory, but just around the time I
graduated from film school, people started to stream
audio files on the web. Streaming means a file starts
to play while it's still downloading, so people don't
have to wait forever to listen to your work. I
converted some of the audio from "Tell Them You're
Fine" and put it onto a web page. Although it
worked technically, it was no great artistic success.
"Tell Them You're Fine" is a movie and trying to make
it into an audio program was the wrong direction to go
in. Just like reading a newspaper in front of a
microphone doesn't make for good radio, I realized that
if I wanted to create work specifically for the
Internet I'd have to start from the ground up.
After the New Economy
 Miranda, a former news producer from NBCI.com.
 Russell was responsible for hiring at Amisto.com.
 Kelly was the project manager at UniversityAccess.com.
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I returned to my native New York City on Christmas Eve
1999 and about two weeks later found a job at an
Internet company (this was the height of the dot-com
gold rush). At the job I taught myself Flash, a
streaming vector graphics program I had been hearing
about for years. Vector graphics are drawings such as
shapes or logos which download very quickly on the
Internet, unlike bitmap graphics such as photos. Flash
also compresses audio using MP3 technology, which in a
nutshell makes audio files about 95% smaller while
maintaining really good sound quality. This means you
can put two or three minute chunks of near-broadcast
quality audio online and only take up about 450k for
each chunk (not even half the capacity of a floppy
disk). Best of all, Flash streams automatically from
any server - other streaming technology like Quicktime
and RealAudio require special servers which you have to
pay for. In addition, the Flash player is transparent,
so the viewer to your Website sees only what you have
put on the page. RealAudio
requires viewers to use the RealAudio Player which
opens in its own window and displays advertisements.
As you can see, I was ready to make something with
Flash. All I needed was the right story.
I was re-exploring my hometown of lower Manhattan when
I ran into a friend from high school. Alex had gotten
married and was raising his first child. A few weeks
later I had drinks with Alex and his wife, Cheryl.
They started telling me about the prejudice they
encountered as a bi-racial family (Alex is Italian
American, Cheryl is the daughter of an Irish American
father and an African American mother). Their story
was really powerful, and I thought this could turn into
the multimedia documentary I had been daydreaming about
for the past five years.
I interviewed the two of them using a Tascam DAT
recorder and an ElectoVoice RE-50, which is the same
mic I used back in Buffalo. I have always loved good
audio, especially interviews, and look at documentary
as a way to bring people new perspectives. When the
interview was over I knew I had something good, the
trick was how to package it.
I logged my tape, decided what to use, copied
those parts as .aiff files (.aiff is the native audio
compression that Mac computers use), loaded them onto a
Zip disk and took them home. I edited them on an iMac
DV SE using SoundEdit 16, which is a really good multi-
track digital editing software package. I then scanned
in some of Alex and Cheryl's family photos for visuals
(I edited them in Photoshop) and went to work putting
them into Flash.
There were two big considerations I
faced. The first is the non-linear nature of the web.
People don't want to watch movies online, they want to
interact with things they can click through. The
second is the limitation of current Internet
connections - most people use 56K modems in their homes
so in order not to alienate a significant portion of my
audience I needed to design something that would work
on a standard dial-up connection. As it turns out,
these two considerations worked together to form my
solution.
I chose really strong pieces of tape to work with and
the test I used was whether or not each piece would
stand up on its own. I wanted tape that was so good
people would be intrigued enough to wonder what came
next. I also knew that if I could play each piece by
itself the file size would be much smaller. As a
result, the download would be a lot easier for users at
their home computers. Through trial and error, I
managed to come up with a system that loaded a menu on
screen and allowed users to choose what part of "Brown"
they'd like to see. When they click on a button, that
piece of the story loads, replacing the menu on
screen. When each piece of the story (known
technically as a "Flash movie") ends, it automatically
loads the menu back onto the screen. This makes
"Brown" more workable, since the viewer doesn't need to
download all the material at once, and also makes it
more interesting since the user can choose what they
see and when they see it.
My job at the dot-com didn't work out (how many times
have you heard that before?), so I made a second online
documentary called "After the New Economy." Digital
media has become remarkably affordable. I recorded the
interviews with a minidisc recorder I bought for less
than $200 and they sound great. Online production is
also efficient and a great space saver, I was able to
produce all of digitaldocumentary.org in my living room
- and believe me I have a small apartment, I live in
the East Village.
I recently started a job as Assistant Professor of
Digital Media at Ramapo College, a public liberal arts
college in Northern New Jersey. So far the job is a
perfect fit - as you may have noticed, I love electronic
media and I'm really interested in sharing my
experience. I encourage anyone who's interested to
send me an email at contact@digitaldocumentary.org, or
write to the discussion board here at Transom.org. I
look forward to hearing from you.
Producer Bio
Ian David Aronson is Assistant Professor of Digital Media at Ramapo
College of New Jersey. He is also the Director and Producer of
digitaldocumentary.org, a website
dedicated to furthering the artform of online documentary.
Aronson graduated from the Stanford University Master's program in
Documentary Film and Video in 1997. His thesis documentary, "Tell Them
You're Fine," follows three recently diagnosed cancer patients and is
distributed to hospitals and medical schools by Fanlight Productions:
(www.fanlight.com/catalog/films/235_ttyf.htm).
Before graduate school, Aronson worked as a stringer for the New York
Times and as News and Public Affairs Producer at NPR member station
WBFO in Buffalo, NY. He currently lives in New York City.