Blogs > Special Features > Third Coast Festival 2005
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Love and Technology
Posted by: Brendan Greeley on October 21, 2005 02:09 AM | Comments (1)
 In Chicago now. This is Steve Schultze of PRX and Tod Maffin of I Love Radio. They're posing, obviously, but right before they were posing they were doing a much more subtle version of what they're doing right there, which is falling in love with Steve's new video iPod.
Technology is important. I know that Third Coast is about storytelling, and it should be. But the medium matters, and it affects the storytelling. A half-hour ago Ben Adair, the dude behind the excellent Pacific Drift, said that American Public Media had determined that it took carriage on 230 stations for a program to break even.  Ben has a handlebar mustache, so you can't take what he says too seriously, but the point is, Tod and several hundred producers from the Canadian Broadcasting Corporation, while on strike and locked out of the studios this summer, reached a huge audience this summer through podcasts and CBC Unplugged. The FM signal isn't over or anything, but things have changed. Podcasting is not just for dorks anymore. Also, just for the hell of it, here's a picture of Ben Adair and his mustache.
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Comments on This Entry:
I'm pretty sure I never said that. In fact, I'm fairly positive I was neither at the conference nor have a moustache. Besides, everybody knows that it's only top-30 representation that matters to advertisers. I mean, in the commercial world.
Posted by: Ben on October 24, 2005 11:45 PM
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